G2 Icon Branding
Design, Art Direction
I provided guidelines to make it easier for the design teams to create new icons. Every icon starts with a base geometric shape that references G2's existing brand.
I saw the need for the company to have a recognizable and ownable design system and led the initiative to redesign the icons.
The new icons allow for assets to be quickly branded. From ebooks, featured images, emails, and web pages.
Each Icon is limited to 3 colors using high-contrast shades to block off shapes.
Social Media Marketing
Image Design & Art Direction
Why G2? Why Now? - Campaign Landing Page
Web Design, Illustration, User Experience
Featured Image Illustration
Mobile Design
Branded Company Swag
Using adobe illustrator I created unique pattern designs for multiple G2 branded swag items for employees’ use.
Featured Images
Illustration and Design
G2 Research Blog Image Art Direction
In collaboration with a design agency D5, I art-directed the branding of G2’s research blog images. Establishing guidelines for the agency to be able to iterate on new designs.
Newsletter Email Design
Using Figma I design the template for a monthly email report. Every month I would update the content with custom thumbnail images that I designed as well.
Ebook Layout Design
Using Indesign I designed the layout for one of G2s user campaigns. Large bold type, floods of color, and breathing space for balance.
MID-YEAR MEETUP - Company kickoff event branding
The Challenge:
To consolidate 4 different user experiences across 4 different hubs and allow for users to more easily navigate across each one.
Key Objectives:
Increase customer guide, adoption.
Reorganize existing content, creating one location to access all webinars instead of one off landing pages.
Create Page template for Webinars and Office Hours pages
Design a navigation that would allow easier back and forth between all pages.
Define tag system for labeling type content to allow for better organization and filtered search.
