Organic social post template for Collective
As the lead brand designer at Collective, I initiated a redesign of their organic social posts to create a distinct, ownable look supported by easily variable templates. These post would live on instagram and facebook.
Research
I categorized and analyzed social channels from various companies to identify design trends and innovative layouts for inspiration. I also audited Collective’s existing social feed, sorting each post into content buckets to determine which new layouts were needed for the redesign.
Competitive Analysis
Audit of Existing Social Content
Design System
Graphic elements
I created a flexible set of design tools that could be mixed and matched to quickly build new layouts for each post. This set included icon elements I had previously designed for Collective, combined with paper-like textures and patterns inspired by Collective’s tagline: “Focus on your passion, not your paperwork.”
Paper
Shapes have rough edges the mimic paper. Folds and creases are used to section content.
The Result
A uniquely branded social grid paired with a design system that enables unlimited layout variations and templates.
