The icons were designed to express the bold and and fun personality of the Chili’s Brand. Each icon plays with positive and negative space relationships and a slight half tone pattern. This gives the look a feeling of something old yet new at the same time.

Designing a new icon system also meant making sure it paired nicely with the brands current Typographic Guidelines. The contrasting negative space within the icons mimicked the bold and thin contrast of the type pairings in a way that allowed them to be more flexible where ever you needed to use them.

It’s important to mention that I did not design these layouts or gift cards you see on this single slide, only the icons themselves.

Later on the icon style would affect the look and feel of many other Chili’s materials. Here I explored creating a signature icon for their burgers.

A New York-based e-commerce store that sells kimonos specially designed by local artists. Each print draws inspiration from coral reefs around the world. Not only is the fabric material sustainable, it’s also made without colorants, pollutants or chemicals.

Writer: Brazos Elkins

Designer: Jason Ortiz

I wanted to create a site experience that made users feel like they were taking part in each artist’s creative process and scrolling through their swatch books. With each purchase, the consumer would feel like they were not only saving the coral reef but supporting a local artist.

It is important to mention that the limitations of this project included a preexisting logo, limited photography––all of which had to live within a Shopify template. The website’s swatch-like elements would live within a transparent square container to allow for easy swapping out of product lines without the need of a developer.

In exploring the concept of adding color back into the oceans I illustrated a set of underwater pants using a offset printing style

During initial development, there were various rounds of creative review for the website. The version of the About Page you see here was designed with the idea of creating a visual system of patterns that reflected the unique print designs and cohesively merged them together.

Using transitional frame animation techniques I animated each icon to expand on the idea of flow and underwater motion. Developing the story of the copy further, into a more engaging visual. Reversible Kimonos inspire reversible icons.

Zero pollutant dye that going back into the oceans.

This icon was inspired by the idea of creating sustainable materials that coexist with ocean life. The patterns on each icon reference the pattern s found among the coral reef.

During this approach, I had the idea of creating an icon system that visually represented the action of adding color by into the bleached and dying coral reefs. Each of the three main defining features of the product would be represented as both an object and a living sea creature.

Explaining the core brand components through coral reef inspired icons.

Mermaids have long tempted all who dare enter their waters. Dive into this family of rum’s depths, and you’ll find – as so many sailors have – that what at first seemed strange is strangely irresistible. Whether you prefer your drinks mixed up or straight up, these rums will turn your world upside down.

The decorative elements found throughout out the bottle are inspired by sea vegetation, even the bottles seal is a leaf of kelp. I used a stucco style of illustration to nod to old sailor tattoos.

I explored the many ways in which you could visualize reverse mermaid through both type treatments and iconographic styles. Since the Rum originated from the gulf coast I was inspired to base the fish design off of the Red Snapper which inhabits that area. For one execution on the far right, I leaned heavily into the siren lore of sea explorers.

May 2019

2019 Dallas Silver Addy Award: Print

Designer: Jason Ortiz

Producer: Clamp-it Paper.

Account Service: Brooke Battersby

Writer: Brazos Elkins

Creative Director: Shannon Phillips

SHM Architects is a boutique design studio founded in 2005 in Dallas, Texas by David Stocker, Mark Hoesterey, and Enrique Montenegro. We believe creating beautiful places with purpose requires two things: passion and time.

SHM wanted us to create a book the got the prospective clients a look inside what a partnership with SHM would look like from the very beginning of the process. Starting from initial sketches to the final build.

Final wireframes of what will be the Caliber Auto Glass Newsroom website. I designed 2 directions for the newsroom homepage, both consistent with the pre-established look and feel for the Auto Glass brand. Each design was completed with mobile-first thinking, ensuring scalable designs that expressed said brand. Explored different navigation options, along with the search function user experience.

Designer: Jason Ortiz

My work for the Fuzzy’s client consisted of not only realizing the art directors concepts, but inventing my own directions. Through designed typographic locks ups as well as various icons and graphic illustrations.

The type of projects consisted of designing out the concepts for Fuzzy’s quarterly campaigns. I learned to quickly adapt my designs to fit any dimension, or platform, including webpages and emails.

Summer 2020

A fuzzy’s contest that was apart of their Summer Fridays campaign. I designed the lockups and flamingoes that would narrate the contest guidelines.

Color and Background:

Carlos Flores, Associate Creative Director

A couple design options as well as the final chosen design mocked up for a Fuzzy’s fundraiser.